Del Sol was launching a new Tumblr collection and needed every customer touchpoint, email, social, print, and in-store, to feel like one cohesive launch. Before any photography was shot, I built out a full vision board and lookbook to define the look and feel across the entire campaign, so every asset downstream would already be in sync.

I directed and shot all product and lifestyle photography for the collection, then used that same photography to build out store collateral, product catalogs, and print materials. Because the visual direction was locked in before the shoot, the campaign launched with a consistent look across every channel, no mismatches, no rework.