Del Sol was launching a color-changing press-on manicure line across two sub-brands, Del Sol and Just Add Sun, and needed a complete visual package to bring it to market. That meant packaging for both brand versions, sale sheets, catalog inserts, and all photography to support it, built from scratch for a product that had never existed in their lineup before.

I designed the full packaging for both sub-brand versions and created all supporting sales and retail materials. For photography, I collaborated on the creative direction and set styling, then directed and shot all product and lifestyle images myself. The color-changing nature of the product shaped every decision: the photography and catalog layouts needed to communicate a transformation that a single static image can't fully show, so the visual system was built to make that story clear across every format it appeared in.