Del Sol was launching a new product line of color-changing press-on nails and needed a complete visual package to bring it to market. That meant product packaging, retail store materials, catalog pages, and all the photography to support it, built from scratch for a product that had never existed in their lineup before.

I designed the full packaging for both the Del Sol and Just Add Sun sub-brand versions, handled the complete product and lifestyle photo shoot including styling, set design, direction, and editing, and created supporting collateral including catalog spreads and in-store promotional materials. The result was a cohesive launch system that introduced the product clearly, matched the brand's playful identity, and gave retail partners everything they needed to sell it.