Del Sol needed a high-impact promotional piece for cruise lines—something guests could receive onboard that clearly communicated the brand’s signature color-changing magic while driving foot traffic to their retail locations at port. The objective was to create a coupon that felt fun, premium, and unmistakably Del Sol, while making the offer simple and irresistible at a quick glance.

I designed a bold, sun-driven coupon system that visually demonstrated the color-change effect and clearly guided customers from ship to store. From layout and messaging hierarchy to print-ready execution, the final design balanced vibrant brand energy with clarity and usability, resulting in an engaging giveaway that reinforced Del Sol’s playful identity and converted cruise guests into in-store visitors.