Del Sol needed a series of large-format posters for cruise ship ports, each placed in different locations and designed to stand alone while reinforcing a unified message. The goal was to instantly capture attention in bright, outdoor environments and clearly communicate Del Sol’s core promise: products that transform with sunlight, turning everyday accessories into a fun, interactive experience.

I created a cohesive poster system built around the “Just Add Sun” concept, using bold typography, vibrant photography, and clear visual cues to showcase color change, movement, and playfulness. Each poster was designed to feel energetic and approachable on its own, while collectively reinforcing Del Sol’s sun-driven identity and creating a memorable, joy-filled brand moment for travelers as they explored each port.