Del Sol needed a comprehensive product catalog that could serve multiple purposes. Supporting cruise retail, wholesale partners, and internal sales teams—while clearly communicating the brand’s playful, sun-driven identity and expansive product offering. The challenge was to organize a wide range of SKUs into a catalog that felt cohesive, easy to navigate, and visually engaging, all while educating customers on Del Sol’s signature color-changing technology.

I designed a multi-page catalog system that balanced clean product organization with vibrant lifestyle storytelling. From cover concept and section hierarchy to individual product layouts, pricing structure, and print-ready execution, each spread was crafted to highlight color change, seasonal freshness, and brand personality. The final catalog functioned as both a sales tool and a brand piece. Making it easy for partners to merchandise Del Sol products while reinforcing the fun, sun-activated experience the brand is known for.