Del Sol needed a clear, engaging brand guide specifically tailored for content creators collaborating with the brand. The goal was to ensure consistency across influencer and user-generated content while still encouraging creativity, authenticity, and fun. The guide needed to clearly communicate Del Sol’s mission, key messaging, visual do’s and don’ts, and campaign objectives—without feeling restrictive or overly corporate.

I designed a creator-focused brand guide that translated Del Sol’s identity into easy-to-follow, visually engaging guidelines. The document balanced brand education with practical direction, outlining messaging pillars, content expectations, hashtag usage, tone of voice, and visual best practices. The result was a polished, approachable resource that empowered creators to produce on-brand content confidently while maintaining Del Sol’s playful, sun-driven personality across all platforms.