Del Sol operates retail locations at cruise ship ports around the world. They needed a high-impact printed rack card that guests could receive onboard, clearly communicating the brand's color-changing products while driving foot traffic to their port stores. The piece had to feel fun and premium, make the offer instantly clear, and hold its own against everything else competing for a vacationer's attention.

I designed a double-sided rack card that demonstrated the color-change effect visually, with one side focused on product awareness and the other leading with a free gift offer to pull customers in store. From layout and messaging hierarchy to print-ready execution, the final piece balanced vibrant brand energy with clarity and usability.